Title Font Choices

In choosing our fonts, we took inspiration from Spring Breakers choice of font; which appears in all text throughout the trailer. In an interview, they said they got inspiration to create this font from the Santa Monica pier which is in California close to where they set the film. I love the bright colours and the fact that it lights up similarly like a sign outside a club or bar. However, the font's theme is underwater animals and as our trailer will be set in city surroundings; we want to put our own twist on it.

 

 

 

 

So, I searched around to find some quirky fonts and these are the ones I found. I think they'll represent our trailer's themes of youth culture and the partying scene. 

 Our favourite font is called 'Neon' and I think it fits in the best because it looks like the Spring Breakers font choice which is what we wanted. As it similarly 'lights up' as all the words are like wires that are plugged in. 

Rating and Target Audience

The rating we chose for our film will be a 15 certificate rating, by listening to our audience feedback they mentioned that making it an 18 certificate rating could restrict our audience. Our target audience is teenagers mainly females; as the protagonist's are all female. Our target audience is teenagers because it's a Social-Realistic film based on the youths of today alongside with Crime and drama genres; as they'll be viewings of drugs, alcohol and violence throughout the trailer. We did consider that the film might be an '18' because of the mature context involved. After looking at '18' films the content is far more extreme with violence, blood and sex that are explicit, so we believe a '15' rating is much more appropiate for our film because there's strong language, some drug and alochol consumption and some violence. However, for our trailer we want it to be a 12A which enables us to have more exposure because it'll reach more audiences and generate more interest. We also checked and compared the guidelines information on the BBFC website 

Film Marketing

Film Marketing is used to promote a film to its respective audience and beyond. Film Marketing is as important as the making of a Film.The primary objective of marketing is to make sure the film is seen as a ‘must-see’ film. Distributors have to plan their Marketing very carefully.They have to create a Marketing campaign that presents their film as ‘unmissable'. It can cost as much as the making of the film. On average, the cost of marketing a film can be anywhere up to 50% of a film’s budget. This will be spent on the following: type of film marketing... Film Reviews, trailers, media advertising, the internet, promotions, merchandising, premieres, festivals and posters. Film reviews now appear anywhere in media; TV, Magazines, Newspapers, Radio.They can let certain audiences know what a film is about, who is in it, whether they think it will be an Award winner. Films that have a higher advertising budget will have teaser trailers as well as full-length trailers.Trailers are given a classification, this may be different to the actual film.They must include; the genre, the narrative, the star (if it is star driven) and a USP. The distributor will use different types of mediums and media to advertise. Most common will be smaller posters in newspapers/magazines and larger versions on the side of buses.Interviews of stars and/or the director on TV and Radio is also an example of this. The internet allows for a ‘buzz’ to be created before pre-release promotion. This can be positive or negative ‘buzz’. Some films have websites dedicated to it, either production made or fan-made.These can also be real or fake. Merchandise that is connected with a film is where real profit is made.This allows companies to use the images and logos of the film in their own promotion.Star Wars is the most famous for this. These are a carefully organised tool for distributors. Primeres They help generate publicity through newspapers, TV/Radio, and magazines.It is the official launch of a film, the distributor has to make sure it gets the right attention. Festivals They have a dual function. They are competitions that can gain the film awards as well as publicity.It is also where distributors can battle over gaining the rights for a film that has just been produced. Highest profile festivals: Cannes, Sundance, Berlin, Toronto and Venice. Posters, Potential blockbusters have a ‘teaser’ poster campaign as well a main poster campaign. Posters are full of generic elements to do with the film.The USP is an element  that appears different or special to certain audiences.

Film Exhibition- British Cinema

When Cinema first came into existence in Britain, it was silent and it was normal to have a live musical accompaniment with inner titles. It wasn't until 1927-1929 when fully synchronised sound arrived, by then half of Britain's population went to the cinema at least once a week. Alongside the main film audiences would also watch 'B' pictures and newsreel often complimented by live entertainment. By 1939, there were 5500 cinemas in Britain; they were very grand and elaborately designed. In 1946 Cinema was at it's peak of attendance at 1600 million, it then sharply declined in 1950s resulting to 200 million in 1971. Introduction of television, by 1961 there were 11 million sets and cinema admissions fell by 75%.

As a result of post-war poverty, audiences couldn't afford to go to the cinemas and this increased entertainment tax on theatre and cinema tickets. After the war, there was little availability to build and repair cinemas. In 1947-1948 US film distributors boycotted Britain's cinema as they wanted to import Hollywood films; but Britain had to fall back on old, poor quality films because of this cinema never recovered. Video hire in the 1980s was a further blow to the cinema. But things started to improve, the rise of 'multi-plex' cinemas first opened in 1985 you could watch more films; these were positioned at out of town sites so it would be easily accessible by cars. Now there's a wide range of films with 8-12 different screens with improvements in technology such as; surround sound, digital film and 3D. In 1983 there were 60 million admissions to 2011 where there's now around 170 million admissions. With the improvements in technology, over 10 years ticket prices have risen up by 10%. Higher ticket prices are justified as you get a 'better' experience as 3D films are more expensive and a better experience in relation to computers, TVs and phones etc. This makes it more engaging to not make cinema attendance to decline. 

Film Distribution - Role and Purpose

Film Distribution is the process of launching a film into the marketplace and then sustaining the public’s interest, distribution is very vital to the film industry as a whole as films don’t become well known and successful by accident. Distribution includes marketing films as well as providing the actual film itself to cinemas/TV networks/Digital services.

Tony Angellotti a distributor said, "If you break it down and look at it as a business then the audience has the greatest power. Its the audience that tells you what they like." On the other hand, Toby Miller a Theortist said "In a world where money spent on the budget of a film often sees 50% going on promotion as opposed to what you actually see on screen, the idea that we have a world where the consumer can exercise authority is absurd." Film audiences can't both be right and wrong and in the case of film marketing it's a complex issue. To be financially successful, a film has to be marketed, positioned and publicised. The distributor has to acquire the rights to a particular film. There are three stages that they can do this: 1) invest in a Film’s Production 2) buy the rights to Film after it’s been made 3) If they're already part of the larger organisation, they will automatically distribute. World-wide distribution is dominated by the US-based companies, they will fight for part of the annual $60 billion generated within the global film entertainment business. There are a number of distribution companies in the UK, all with different styles, funding structures, aims and marketing plans, all trying to sell their films in an incredibly competitive environment.

The responsibilities of a Distributor entails deciding on a release dates; deciding how many prints to produce and in which cinemas to screen them (exhibition); advertising campaigns; designing art work for adverts, posters, flyers and billboards; organising premieres and talker screenings; booking the starts or director for press interviews and personal appearances. However positioning is the most important decision made by a distributor, it's the decision of how and when a film should be released. If a film is released at a slow period or against intense competition, this will cause financial disaster. Film positioning is used because films rarely break even just from cinema release, the success of a cinema release will rely on word-of-mouth to secure DVD sales; Distributors will use target audience statistics and test screenings to do this. Circulation and release is also a major concern of the Distributor is to decide how many copies to circulate in the cinemas. They must decide whether to do a ‘saturation release’ (mainstream cinema) or an ‘art-house release’ (art-house cinema).Many things have to be taken into consideration when distributors choose a release date for a movie. School holidays in Easter, half term, summer and Christmas tend to be the time when big family movies are set for release. Big national sporting events, particularly when England are taking part, such as the European Championships and the World Cup can affect audiences, so care is taken about releasing male-orientated, action-type movies at that time. 

Film4 was launched as part of Channel 4 in 1982 under ‘Channel 4 films’, it's aim was to commission low- to-medium budgeted films. It promoted diversity in film and explored contemporary social and political problems, Channel Four films were a major contributor to British films success in America. However, it only accounted for 1% gross at the UK Box Office. Film4 had a re-launch in 1999, with the successes of Four Weddings and a Funeral (1994; gross of $240m), Shallow Grave (1994) & Transposing (1996). Film4 was a unique attempt to bridge distribution and production in Britain. The distribution arm of Film4 came to an end in 2002. It is often claimed that the film Charlotte Gray (2001) is most responsible for this.In trying to make films that appealed to both international and domestic markets Film4 achieved neither. It played an important role in the distribution of films which British audiences were unlikely to have access to otherwise, to cinemas and on Video and DVD. Films are now readily available due to advances in technology.