Rating and Target Audience

The rating we chose for our film will be a 15 certificate rating, by listening to our audience feedback they mentioned that making it an 18 certificate rating could restrict our audience. Our target audience is teenagers mainly females; as the protagonist's are all female. Our target audience is teenagers because it's a Social-Realistic film based on the youths of today alongside with Crime and drama genres; as they'll be viewings of drugs, alcohol and violence throughout the trailer. We did consider that the film might be an '18' because of the mature context involved. After looking at '18' films the content is far more extreme with violence, blood and sex that are explicit, so we believe a '15' rating is much more appropiate for our film because there's strong language, some drug and alochol consumption and some violence. However, for our trailer we want it to be a 12A which enables us to have more exposure because it'll reach more audiences and generate more interest. We also checked and compared the guidelines information on the BBFC website