The trailer for The Great Gatsby begins with two men aand a young woman standing in a room. One of them men (Joel Edgerton) turns to the other man (Leonardo DiCaprio) and says “Mr. Gatsby I would like to know exactly who are you anyhow?” This immediately lets the audience know that DiCaprio is playing Gatsby, which suggests that he is the protagonist, considering the film is called The Great Gatsby. This adds some mystery to the trailer for the film, as the first man clearly knows Gatsby’s name, but still asks who he is, suggesting that no one knows much about him. This creates intrigue as to why he is so secretive, therefore enticing people to watch the film.
The trailer then goes on to reveal a clear love story between Gatsby and the woman who was in the room with the two men, Daisy (Carey Mulligan). Their love is represented when Gatsby is looking into Daisy’s eyes and whispers “…just you and me”. This establishes their relationship and affection for each other, suggesting that the film will mainly be centered on them. After this, we then see a series of establishing shots, showing an island and an extravagant mansion, suggesting wealth and the idea of the ‘American Dream’. Next we see what the film and book is almost known for: the elaborate parties. While all this makes it seem like it is a feel-good book based solely around the love between Daisy and Gatsby, there are a few shots of Tom Buchanan (Joel Edgerton) looking over his shoulder a lot, and acting suspicious, suggesting he is watching something, or someone. This adds tension and drama to the trailer, which would persuade people to go to the cinema and watch it, in order to find out what this twist is.
It is at this point, that Toby Maguire’s character is introduced, and he then goes on to narrate the trailer, saying things such as: “I had the uneasy feeling that he was guarding secrets..”, adding to the idea that DiCaprio’s character has something to hide, again creating intrigue for the audience. The story then begins to unfold for the audience, without giving too much away, just giving them an idea of the drama that goes on throughout the film, through the use of very quick shots of action and violence, which appeals to a wider range of people, as it become evident that it is not just the usual love story. Suddenly, the action and music stops, and it becomes very quiet as Gatsby mentions the ‘green light’, which then proves to have some sort of relevance to the film as it is continually shown and mentioned throughout the trailer. As the trailer draws to a close, the action and loud music picks up again, between flashes of the big actors names who are included in the film, which is a way of promoting The Great Gatsby, as fans of the stars will want to go and see the film because they are in it. The suspense and drama is added to during these last few shots at the end of the trailer, as they are all very fast paced and exciting. Finally, the last words on the screen are “Coming Soon. See it in 3D.”
http://www.imdb.com/title/tt1343092/?ref_=sr_1
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