Title Font Choices

In choosing our fonts, we took inspiration from Spring Breakers choice of font; which appears in all text throughout the trailer. In an interview, they said they got inspiration to create this font from the Santa Monica pier which is in California close to where they set the film. I love the bright colours and the fact that it lights up similarly like a sign outside a club or bar. However, the font's theme is underwater animals and as our trailer will be set in city surroundings; we want to put our own twist on it.

 

 

 

 

So, I searched around to find some quirky fonts and these are the ones I found. I think they'll represent our trailer's themes of youth culture and the partying scene. 

 Our favourite font is called 'Neon' and I think it fits in the best because it looks like the Spring Breakers font choice which is what we wanted. As it similarly 'lights up' as all the words are like wires that are plugged in. 

Rating and Target Audience

The rating we chose for our film will be a 15 certificate rating, by listening to our audience feedback they mentioned that making it an 18 certificate rating could restrict our audience. Our target audience is teenagers mainly females; as the protagonist's are all female. Our target audience is teenagers because it's a Social-Realistic film based on the youths of today alongside with Crime and drama genres; as they'll be viewings of drugs, alcohol and violence throughout the trailer. We did consider that the film might be an '18' because of the mature context involved. After looking at '18' films the content is far more extreme with violence, blood and sex that are explicit, so we believe a '15' rating is much more appropiate for our film because there's strong language, some drug and alochol consumption and some violence. However, for our trailer we want it to be a 12A which enables us to have more exposure because it'll reach more audiences and generate more interest. We also checked and compared the guidelines information on the BBFC website 

Film Marketing

Film Marketing is used to promote a film to its respective audience and beyond. Film Marketing is as important as the making of a Film.The primary objective of marketing is to make sure the film is seen as a ‘must-see’ film. Distributors have to plan their Marketing very carefully.They have to create a Marketing campaign that presents their film as ‘unmissable'. It can cost as much as the making of the film. On average, the cost of marketing a film can be anywhere up to 50% of a film’s budget. This will be spent on the following: type of film marketing... Film Reviews, trailers, media advertising, the internet, promotions, merchandising, premieres, festivals and posters. Film reviews now appear anywhere in media; TV, Magazines, Newspapers, Radio.They can let certain audiences know what a film is about, who is in it, whether they think it will be an Award winner. Films that have a higher advertising budget will have teaser trailers as well as full-length trailers.Trailers are given a classification, this may be different to the actual film.They must include; the genre, the narrative, the star (if it is star driven) and a USP. The distributor will use different types of mediums and media to advertise. Most common will be smaller posters in newspapers/magazines and larger versions on the side of buses.Interviews of stars and/or the director on TV and Radio is also an example of this. The internet allows for a ‘buzz’ to be created before pre-release promotion. This can be positive or negative ‘buzz’. Some films have websites dedicated to it, either production made or fan-made.These can also be real or fake. Merchandise that is connected with a film is where real profit is made.This allows companies to use the images and logos of the film in their own promotion.Star Wars is the most famous for this. These are a carefully organised tool for distributors. Primeres They help generate publicity through newspapers, TV/Radio, and magazines.It is the official launch of a film, the distributor has to make sure it gets the right attention. Festivals They have a dual function. They are competitions that can gain the film awards as well as publicity.It is also where distributors can battle over gaining the rights for a film that has just been produced. Highest profile festivals: Cannes, Sundance, Berlin, Toronto and Venice. Posters, Potential blockbusters have a ‘teaser’ poster campaign as well a main poster campaign. Posters are full of generic elements to do with the film.The USP is an element  that appears different or special to certain audiences.

Film Exhibition- British Cinema

When Cinema first came into existence in Britain, it was silent and it was normal to have a live musical accompaniment with inner titles. It wasn't until 1927-1929 when fully synchronised sound arrived, by then half of Britain's population went to the cinema at least once a week. Alongside the main film audiences would also watch 'B' pictures and newsreel often complimented by live entertainment. By 1939, there were 5500 cinemas in Britain; they were very grand and elaborately designed. In 1946 Cinema was at it's peak of attendance at 1600 million, it then sharply declined in 1950s resulting to 200 million in 1971. Introduction of television, by 1961 there were 11 million sets and cinema admissions fell by 75%.

As a result of post-war poverty, audiences couldn't afford to go to the cinemas and this increased entertainment tax on theatre and cinema tickets. After the war, there was little availability to build and repair cinemas. In 1947-1948 US film distributors boycotted Britain's cinema as they wanted to import Hollywood films; but Britain had to fall back on old, poor quality films because of this cinema never recovered. Video hire in the 1980s was a further blow to the cinema. But things started to improve, the rise of 'multi-plex' cinemas first opened in 1985 you could watch more films; these were positioned at out of town sites so it would be easily accessible by cars. Now there's a wide range of films with 8-12 different screens with improvements in technology such as; surround sound, digital film and 3D. In 1983 there were 60 million admissions to 2011 where there's now around 170 million admissions. With the improvements in technology, over 10 years ticket prices have risen up by 10%. Higher ticket prices are justified as you get a 'better' experience as 3D films are more expensive and a better experience in relation to computers, TVs and phones etc. This makes it more engaging to not make cinema attendance to decline. 

Film Distribution - Role and Purpose

Film Distribution is the process of launching a film into the marketplace and then sustaining the public’s interest, distribution is very vital to the film industry as a whole as films don’t become well known and successful by accident. Distribution includes marketing films as well as providing the actual film itself to cinemas/TV networks/Digital services.

Tony Angellotti a distributor said, "If you break it down and look at it as a business then the audience has the greatest power. Its the audience that tells you what they like." On the other hand, Toby Miller a Theortist said "In a world where money spent on the budget of a film often sees 50% going on promotion as opposed to what you actually see on screen, the idea that we have a world where the consumer can exercise authority is absurd." Film audiences can't both be right and wrong and in the case of film marketing it's a complex issue. To be financially successful, a film has to be marketed, positioned and publicised. The distributor has to acquire the rights to a particular film. There are three stages that they can do this: 1) invest in a Film’s Production 2) buy the rights to Film after it’s been made 3) If they're already part of the larger organisation, they will automatically distribute. World-wide distribution is dominated by the US-based companies, they will fight for part of the annual $60 billion generated within the global film entertainment business. There are a number of distribution companies in the UK, all with different styles, funding structures, aims and marketing plans, all trying to sell their films in an incredibly competitive environment.

The responsibilities of a Distributor entails deciding on a release dates; deciding how many prints to produce and in which cinemas to screen them (exhibition); advertising campaigns; designing art work for adverts, posters, flyers and billboards; organising premieres and talker screenings; booking the starts or director for press interviews and personal appearances. However positioning is the most important decision made by a distributor, it's the decision of how and when a film should be released. If a film is released at a slow period or against intense competition, this will cause financial disaster. Film positioning is used because films rarely break even just from cinema release, the success of a cinema release will rely on word-of-mouth to secure DVD sales; Distributors will use target audience statistics and test screenings to do this. Circulation and release is also a major concern of the Distributor is to decide how many copies to circulate in the cinemas. They must decide whether to do a ‘saturation release’ (mainstream cinema) or an ‘art-house release’ (art-house cinema).Many things have to be taken into consideration when distributors choose a release date for a movie. School holidays in Easter, half term, summer and Christmas tend to be the time when big family movies are set for release. Big national sporting events, particularly when England are taking part, such as the European Championships and the World Cup can affect audiences, so care is taken about releasing male-orientated, action-type movies at that time. 

Film4 was launched as part of Channel 4 in 1982 under ‘Channel 4 films’, it's aim was to commission low- to-medium budgeted films. It promoted diversity in film and explored contemporary social and political problems, Channel Four films were a major contributor to British films success in America. However, it only accounted for 1% gross at the UK Box Office. Film4 had a re-launch in 1999, with the successes of Four Weddings and a Funeral (1994; gross of $240m), Shallow Grave (1994) & Transposing (1996). Film4 was a unique attempt to bridge distribution and production in Britain. The distribution arm of Film4 came to an end in 2002. It is often claimed that the film Charlotte Gray (2001) is most responsible for this.In trying to make films that appealed to both international and domestic markets Film4 achieved neither. It played an important role in the distribution of films which British audiences were unlikely to have access to otherwise, to cinemas and on Video and DVD. Films are now readily available due to advances in technology.

Selection Process of Props

For our props, we are using various bottles of alcoholic drinks, but instead of containing actual alcohol, we will re-fill them with things like water and coke, so that it still looks authentic, but we are not putting anyone underage in danger. Other props will include things that teenagers would normally take to a party, such as phones, speakers, make up etc.

Selection Process of Location

As one of the main goals of our film trailer is to keep it as authentic and believable as possible, we figured what better place is there to film a house party rather than our actual houses? So we agreed that the actual party would be filmed at my house in Sevenoaks, and the shots of the girls getting ready and pre-drinking before the party would be filmed at Mollies house in Southborough.  As well as this, we wanted to have a few shots of people talking about the upcoming party, therefore creating hype and excitement to surround the film, building up tension and drama throughout the trailer. Again, we thought back to past experiences of actual house parties, and realised that the place in which everyone talks about these things is at school- more precisely, the Common Room, so we will also be filming part of our trailer at our school in Southborough.

Mollie's House:

Sixth Form Centre at School:

Storyboard and Audience Feedback

This is mine and Mollie's storyboard for the film, which we created together. It goes through step-by-step how we want the trailer to look, in terms of order of shots and what we want to include in the trailer, without giving too much away. This will then make it easier when we actually come to filming and editing our trailer as we have it all planned out. We showed our friends and classmates our storyboards and got them to give us feedback on it. They were the perfect people to ask as they fitted our audience demographic, which would therefore give us valid and useful comments on what they liked and what they would change about our film. Using Mollies camera, we chose 5 people at our school and asked them 3 questions. After we finished filming, we edited the video together on iMovie and then created a joint YouTube account in order to upload it to blogger.

Selection Process of Cast

In order to choose our cast, we took inspiration from Project X, and how they chose their cast members, but instead of asking our friends to send us videos of them dancing and talking about themselves, we went onto Facebook and looked at videos and pictures from actual previous parties that we had all attended and decided who would fit in the best with our film. We then decided finally on 5 girls. We did not want a multi-gender cast as we are basing our film around Spring Breakers, in which the main protagonists are all female.

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Selection Process of Costumes

As we are taking inspiration from Spring Breakers, we decided to research into how they chose the costumes, and we came across an interview with Selena Gomez, talking about how laid back the costume choice was: “Everything I've been a part of before definitely has been a bit more processed, like how many pieces of jewellery I have on, what my hair looks like. With Harmony (the director), I never wore make-up and he never cared about my hair." From this, we decided we wanted the film to look as real and authentic as possible, so we just asked our friends to wear what they normally would to a house party- nothing too glamorous, just casual, and this will give us the authenticity that we want.

Shooting Schedule

As the film is based on a house party, the majority of the filming will take place in one night – 29^th October, at my house.  This is where we will film the dancing, drinking and party scenes, which showcase the fun element of the film. We will then film the clips from before the party at Mollie’s house, for example, girls getting ready and chatting about the party in which they are about to go to etc, on the 31^st October. The final bit of filming will be done around school on the 4^th November, including people talking about the party and creating hype and drama.

Detailed Trailer Analysis- 'Spring Breakers'

The trailer for ‘Spring Breakers’ begins very calm with the sunshine creeping through the windows of a small bedroom, with  Selena Gomez, one of the characters, in the film is being awoken; you can hear “wake up sunshine” suddenly there’s chaos, short and snappy flicks between shots begin and people saying “where’s the money?”. Already there’s an element of drama and panic, someone holding large amounts of money is shown applying emphasis on one of the themes of the film which is money. The trailer then becomes mysterious as there’s whispers of people saying ‘spring break’ which establishes the setting of the film. It becomes apparent that these four girls are University students from America who are experiencing Spring Break, Spring Break is a week's holiday for University students before Easter.

      The girls now are holding guns, wearing balaclavas; it seems as they’re breaking into somewhere but the location is unknown. They begin to smash things up, holding down a guy who has attempted to stop them; the audience begins to question are they robbing a bank? However this question isn’t answered and leaves it on a cliff-hanger as it skips to party scenes. It’s possible that it’s a hot place as they girls are dressed in brightly coloured bikinis but it’s obvious they’re still in America. They all have different coloured scooter/motorbikes, however, it was obvious from the start of the trailer that they were short of money, and therefore this leads the audience to believe that they may have stolen money from somewhere, which links back to the violent scenes involving guns at the beginning of the trailer. The trailer continues but in slow-motion as gangster music begins to play; we see girls in bikinis, pool parties and alcohol which would appeal to the male audience. Suddenly there is more drama, all the girls get arrested and are taken to court in their bikinis; which is a humorous and a conflicting contrast. James Franco, an actor who plays in the film, is portraying a gangster, he’s been styled with both braids and grills and he has a dollar sign tattoo on his neck which also emphasis the movie’s theme of money but it appears as if he’s bailing them out? The words ‘This Spring’ lit up like a bar sign, with a flamingo and cocktail drink signifies the alcohol and the light-hearted element of the film. Following this it shows happier scenes; the girls driving in a car with the gangster man from the court scene, laughing and playing upbeat music. Then, as a twist, the chaos begins again in slow motion, showcasing another theme in the film which is violence; the gangsters whom the girls have recently become involved with are holding guns. This violence is then reinforced when all of them are standing in a line as they shout 'Spring Break bitches' then they fire bullets into the air signifying their 'freedom' and recklessness. The names of James Franco, Vanessa Hudgens, Selena Gomez and Ashley Benson show up on screen, in the same neon “bar-sign” font from before, showing us that the film includes actors and actresses who are huge in the film industry. This would allure people into seeing the film due the very established actors. It then shows a close-up of Franco's face as he says "this is the American dream y'all" which shows their actions and way of living, is their idea of 'freedom'. Franco later repeats and says "Spring Break, Spring Break, Spring Break forever" by repeating the words 'spring break' it puts emphasis on the movie title and it lets the audience remember it's about youths experiencing Spring Break. The director of Spring Breakers name appears, Harmony Korine; Korine is notorious for his dark humour as most of his movies involve themes of dysfunctional childhoods, mental disorders and poverty. He's the face of controversy and improvisation plays a huge part in most of his films, so by displaying his name in the trailer would make people want to watch it knowing it's been directed by him. At the end of the film after the release date it comes up with ' #springbreakforever' and the website ‘springbreakersmovie.com’; these lets people to read reviews and start to talk about the film through social media platforms instantly broadening the audience and promotion.

Film Trailer Pitch

Trailer Analysis - The Great Gatsby

The trailer for The Great Gatsby begins with two men aand a young woman standing in a room. One of them men (Joel Edgerton) turns to the other man (Leonardo DiCaprio) and says “Mr. Gatsby I would like to know exactly who are you anyhow?” This immediately lets the audience know that DiCaprio is playing Gatsby, which suggests that he is the protagonist, considering the film is called The Great Gatsby. This adds some mystery to the trailer for the film, as the first man clearly knows Gatsby’s name, but still asks who he is, suggesting that no one knows much about him. This creates intrigue as to why he is so secretive, therefore enticing people to watch the film.

           The trailer then goes on to reveal a clear love story between Gatsby and the woman who was in the room with the two men, Daisy (Carey Mulligan). Their love is represented when Gatsby is looking into Daisy’s eyes and whispers “…just you and me”. This establishes their relationship and affection for each other, suggesting that the film will mainly be centered on them. After this, we then see a series of establishing shots, showing an island and an extravagant mansion, suggesting wealth and the idea of the ‘American Dream’. Next we see what the film and book is almost known for: the elaborate parties. While all this makes it seem like it is a feel-good book based solely around the love between Daisy and Gatsby, there are a few shots of Tom Buchanan (Joel Edgerton) looking over his shoulder a lot, and acting suspicious, suggesting he is watching something, or someone. This adds tension and drama to the trailer, which would persuade people to go to the cinema and watch it, in order to find out what this twist is.

           It is at this point, that Toby Maguire’s character is introduced, and he then goes on to narrate the trailer, saying things such as: “I had the uneasy feeling that he was guarding secrets..”, adding to the idea that DiCaprio’s character has something to hide, again creating intrigue for the audience. The story then begins to unfold for the audience, without giving too much away, just giving them an idea of the drama that goes on throughout the film, through the use of very quick shots of action and violence, which appeals to a wider range of people, as it become evident that it is not just the usual love story. Suddenly, the action and music stops, and it becomes very quiet as Gatsby mentions the ‘green light’, which then proves to have some sort of relevance to the film as it is continually shown and mentioned throughout the trailer. As the trailer draws to a close, the action and loud music picks up again, between flashes of the big actors names who are included in the film, which is a way of promoting The Great Gatsby, as fans of the stars will want to go and see the film because they are in it. The suspense and drama is added to during these last few shots at the end of the trailer, as they are all very fast paced and exciting. Finally, the last words on the screen are “Coming Soon. See it in 3D.”

http://www.imdb.com/title/tt1343092/?ref_=sr_1

Trailer Analysis - Slumdog Millionaire

The trailer for Slumdog Millionaire begins with quite dramatic music, building tension and introducing the audience to the film. The words “Winner people’s choice award: Toronto international film festival” then come on screen, which is promoting the film within the trailer, as it will create a lot of hype about the film as it has won an award before it’s even been officially released. This is also achieved through a series of quotes that flash on the screen such as one from the Chicago Sun-Times: “Danny Boyle’s ‘Slumdog Millionaire’ is a triumph!”

            The trailer then begins to give the audience an idea of what the general concept of the film is, when we see the iconic “Who Wants To Be A Millionaire?” studio, and a young boy is sitting answering the questions. A question then comes up on screen “Jamal Malik is one question away from winning 20 million rupees. How did he do it?”

A.      He cheated

B.      He’s lucky

C.      He’s a genius

D.     It is destiny.

The use of a question like this involves the audience in the trailer, therefore engaging them in the film. We then see a series of flashbacks to Jamal’s childhood, which suggests that he is remembering things from his earlier life in order to answer the questions. The words: “Every moment of his life is a clue to the answers…Every question brings him closer, to his one true love” appear on screen, which then suggests that there is a twist in the film: there is a love story involved. As we see this, the music begins to get more upbeat, and we see more flashbacks, but this time they are more cheerful, which corresponds with the idea that the film is ‘The feel-good film of the decade”.

           After this, the music begins to become quite tense again, reinforcing the thriller side of the film. Through a series of quick flashes of memories, we begin to realise that Latika, Jamal’s love interest, has been captured, and he therefore devotes his life to finding her, which is the reason he entered to become a contestant on the famous show “Who Wants To Be A Millionaire?”  We find this fact out from another sentence that appears on screen: “I went on the show because I thought she’d be watching”. This then helps the audience get a real idea of what the film is about, without giving to much away and creating suspense and excitement.

           The final scene of the trailer is of Jamal and Latika dramatically running towards each other through crowds of people, which could be seen as a spoiler, but you never actually get to see if they reach each other, again, creating suspense and excitement for the film.

http://www.imdb.com/title/tt1010048/?ref_=sr_1

Trailer Analysis - Project X

The trailer for a movie is probably the most important aspect in terms of promoting it, as it gives you a taster of what the film will be like, and builds curiosity and interest. The trailer for Project X in particular builds a lot of excitement about the film, as it shows very fast clips of the party that the film is based around, creating intrigue and the desire to see more. The trailer starts with the words “In 2011, Warner Bros. Pictures invited audiences to a series of exclusive screenings of Project X”. This is then followed by a scene from the film, where the whole neighbourhood is on fire, and the three main characters are standing watching, looking shocked. The way that this clip is shown after we are told that audiences were invited to watch the film, makes you think that something terrible happened and you want to find out more about it. The writing then comes back and it reads “This is what they said…”.  At this point, heavy party music starts playing, as many different clips are shown of parts of the party scenes in the film, and also peoples reviews of what they thought after watching the film at the private screening. This sudden change of atmosphere (the silence that turns into music) instantly creates excitement, making the viewer feel as though they are actually at a party, which is what the film producer’s intentions were. All the reviews then fly into a big letter ‘X’. This creates mystery, as does the actual name of the film, as you want to find out what “Project X” is and what it stands for. We are then shown a clip from the film where the three main characters are inviting a stranger to the party, who then reveals that he’s already been invited and everyone is talking about it, showing the large scale of the party they are throwing. Again, this creates anticipation to see how the party turned out. After this scene of quiet dialogue, a different, upbeat, party song starts to play as we are shown lots of different clips from the party. During this, writing comes on the screen to inform us that the Project X director was the same person who directed Old School and The Hangover, both very successful films. The fast clips and loud music carries on, creating a real party atmosphere, building hype and excitement for the viewer. The viewer is then told to ‘get on the list’ by visiting the Facebook page and being invited to a private screening, again promoting the film as an actual party.

http://www.imdb.com/title/tt1636826/?ref_=sr_2

Why was The Great Gatsby made?

The film The Great Gatsby, directed by Buzz Luhrmann, is an adaptation of the novel by F. Scott Fitzgerald, which follows a group of people in the 1920’s, the jazz age. Although Fitzgerald never actually mentions the words, the novel has been described as being centered around the desire of ‘The American Dream’.

           In an interview with one of the producers, Douglas Wick explains how the film was made to focus on the faults and the ‘Achilles heel’ of the American Dream.

Why was Slumdog Millonaire made?

Slumdog Millionaire is based around the orphans in the slums of Mumbai, India, and focuses on the life of a boy called Jamal  Malik in particular. It tells the story of his tragic, yet sometimes uplifting life. The film is based on the book ‘Q & A’ by Vikas Swarup. Although the film follows Jamal’s  experience on the famous TV show “Who Wants To Be A Millionaire?”, it is actually centered around a unique love story, which we eventually find out is the reason why he is on the show in the first place. In an interview, Director Danny Boyle explains why they chose to center the film around telling the life story of a young orphan instead of the iconic TV show: "...So that became the star of the show for me, is not the show itself, not the Who Wants To Be a Millionaire, but the city and this love story set in the city. And that was what was clever about what Simon Beaufoy did, is that he created this love story. Because in the book the spine of the story is the show, whereas in this it’s really the love story because that's his real agenda. It’s not the show; it’s his lost love, really."

Why was Project X made?

Project X was always made to be as real as possible, ranging from the actors used to the actual footage. Director Nima Nourizadeh decided to use actors that were not originally known, and got people to audition by sending in videos of themselves dancing or telling embarrassing stories. A lot of the footage was also filmed by the cast, who were given mobile phones and told to ‘film anything funny’, which added up to over 10 hours of footage. This all adds to the authenticity of the film, as it was meant to be as real as possible to make it a relatable experience and culturally relevant. The reason why the director wanted it to be as real as possible was because the film was loosely based on the true story of Corey Worthington, a teenager in Australia who advertised his party on MySpace, and over 500 people turned up, causing over $20,000 worth of damage.

Film Promotional Campaign Case Studies- Hollywood- Great Gatsby

The Great Gatsby (2013) is a film adaptation of F. Scott Fitzgerald’s novel, set in Long Island and written in 1925. The film, directed by Baz Lurhmann, was released 10^th May 2013, and was distributed by Warner Bros Picture and Entertainment Company in 2D and 3D. The film had an estimated budget of $105,000,000 and grossed over $331,000,000. This proves to be Lurhmann’s highest grossing film to date, and the success of the film is put largely down to how well it promoted itself.

           A big selling point of the film is the actors who are in it. Academy Award nominated Leonardo DiCaprio and Oscar nominee’s Carey Mulligan and Isla Fisher all star in the film adaptation of the legendary novel, which was one of the films unique selling points. The original book was, at first, not very successful, but during World War 2 it saw a revival, and became one of the greatest works of American literature. The fact that the book is so respected would attract people to go and see the film version, to see how it has been adapted visually.

           The first trailer for The Great Gatsby was released a year before the actual film, which created a lot of hype for the film, as you had to wait longer to see it. The trailer featured music from Jay-Z, Beyonce, Andre 3000 and Lana Del Rey; all popular and current artists. This was a huge contrast, as the film is set in the 1920’s, and yet it features R&B music from the 21^st Century. The soundtrack for the film proved to be very popular and was therefore sold alongside the actual film, and therefore promoting it. There was also various clothing lines named after the film such as ‘The Great Gatsby Collection’ by Brooks Brother. Tiffany and Co. also unveiled a collection based around the film at the iconic Fifth Avenue store. The amount of promoting and publicity that the film got was unbelievable, as the majority of it was before it was even released, but it proved to be extremely effective, based on the profit it made.

Film Promotional Campaign Case Studies- Slumdog Millionaire (Independent)

     Slumdog Millionaire is a 2008 British drama film directed by Danny Boyle, written by Simon Beaufoy, and co-directed in India by Loveleen Tandan. After its world premiere at Telluride Film Festival and later screenings at the Toronto International Film Festival and the London Film Festival, Slumdog Millionaire had a nationwide grand release in the United Kingdom on 9 January 2009 and in the United States on 23 January 2009. It premiered in Mumbai on 22 January 2009. It was nominated for 10 Academy Awards in 2009, winning eight, the most for any film of 2008, including Best Picture, Best Director, and Best Adapted Screenplay. It also won seven BAFTA Awards (including Best Film), five Critics' Choice Awards, and four Golden Globes. The film was produced by Celador Films, Film4, and Pathé Pictures International. It was distributed by companies including Fox Searchlight Pictures ,Warner Bros. and 20th Century Fox Home Entertainment.

 

 This is the poster for the film, which were displayed in cinemas, on the sides of buses and on the internet. It is quite a memorable poster due to the bright colours and big writing, as well as the quote “The feel-good film of the decade”. This creates hype for the film, as it has had such good reviews, so you assume that it must be worth watching. The diagram at the bottom of the poster is set out like the game show ‘Who wants to be a millionaire?’ which creates intrigue as to why they have included this in the poster. The picture of the couple also creates excitement as you want to find out why they seem like they are celebrating. Overall, the poster creates a fun and feel-good atmosphere, which would easily persuade potential viewers to go and watch the film.

Film Promotional Campaign Study- Project X (Chosen Genre)

Project X is a 2012 comedy film directed by Nima Nourizadeh and written by Michael Bacall, Matt Drake and produced by director Todd Phillips. The plot follows three friends—Thomas (Thomas Mann), Costa (Oliver Cooper) and J.B. (Jonathan Daniel Brown)—who throw a big, out of control party in order to gain popularity. The filming for Project X took place over 5 weeks in Los Angeles with a budget of $12 million. It is filmed as a ‘home video’ to make the audience feel as though they actually attended the ‘legendary’ party.
Project X held its world premiere on February 29, 2012, at the Grauman's Chinese Theatre in Hollywood, followed by an after party with performances by Kid Cudi, Tyler The Creator, and The Hundred in the Hands. During its box office run, the film grossed $54,731,865 in North America and $48,000,000 from markets elsewhere – a worldwide total of $102,731,865, exceeding expectations that it would finish with a gross in the mid to high teens.
The film was produced my Green Hat Films and Silver Pictures, but distributed by companies including Warner Bros. and Warner Home Videos.

The movie poster used to promote the film shows a large group of people dancing in the background, while three males lie on the floor at the front. The person in the middle in holding his hand in the air, like a sign of victory. The slogan “The party you’ve only dreamed about” creates intrigue, as it would make people wonder what makes the party so good, and it also feels as if you are being invited to a party, opposed to just going to watch a film. The poster also mentions that the director of the film also produced a well-known, popular film called The Hangover. This would also attract people to watch the film as The Hangover was a huge success, and is of a similar genre, meaning if you liked The Hangover, chances are you’ll like Project X too. The poster also includes ‘inside jokes’, for example the cup that the boy is holding up, and the dog that is tied to the balloons. This would entice people to watch the film, as they would want to get in on the ‘inside joke’, almost like a club