Film Promotional Campaign Case Studies- Slumdog Millionaire (Independent)

     Slumdog Millionaire is a 2008 British drama film directed by Danny Boyle, written by Simon Beaufoy, and co-directed in India by Loveleen Tandan. After its world premiere at Telluride Film Festival and later screenings at the Toronto International Film Festival and the London Film Festival, Slumdog Millionaire had a nationwide grand release in the United Kingdom on 9 January 2009 and in the United States on 23 January 2009. It premiered in Mumbai on 22 January 2009. It was nominated for 10 Academy Awards in 2009, winning eight, the most for any film of 2008, including Best Picture, Best Director, and Best Adapted Screenplay. It also won seven BAFTA Awards (including Best Film), five Critics' Choice Awards, and four Golden Globes. The film was produced by Celador Films, Film4, and Pathé Pictures International. It was distributed by companies including Fox Searchlight Pictures ,Warner Bros. and 20th Century Fox Home Entertainment.

 

 This is the poster for the film, which were displayed in cinemas, on the sides of buses and on the internet. It is quite a memorable poster due to the bright colours and big writing, as well as the quote “The feel-good film of the decade”. This creates hype for the film, as it has had such good reviews, so you assume that it must be worth watching. The diagram at the bottom of the poster is set out like the game show ‘Who wants to be a millionaire?’ which creates intrigue as to why they have included this in the poster. The picture of the couple also creates excitement as you want to find out why they seem like they are celebrating. Overall, the poster creates a fun and feel-good atmosphere, which would easily persuade potential viewers to go and watch the film.